TICKETS ON-SALE FRIDAY JUNE 29TH @ 10AM
The Swedish pop star Tove Styrke is back and it’s all about getting close (with no clothes) on her forthcoming amazing new single “Say My Name.”
Almost two years have passed since her album Kiddo was released in June 2015 — highly acclaimed by critics and celebrated by fans. This time around, Tove Styrke turns her gaze inwards: it’s soft with a whispering, gentle, yet strong voice. “Say My Name” is about wanting to be with a person and nothing else matters.
Co-written and produced by fellow Swede Elof Loelv, who co-produced Rihanna’s track “Stay” feat. Mikky Ekko and has also worked with acts like Zara Larsson and Icona Pop.
“There’s a reason why so much music is about sex and love,” says Tove Styrke. “It is linked to one’s worst and best experiences. I have not written about love before because I didn’t want to write another love song. But I have changed. I am tired of being angry, right now I just need to make music that makes me feel good.
“The stronger I sing, the less I can affect the song. The more quiet I sing, the greater the differences will be in the tone and texture. A lot of people are afraid to talk loudly, but there is a strength to talking quietly — thus people really have to listen to you. There’s no need to try to be a man in a man’s world.”
Tove Styrke is a platinum-selling and award-winning artist in her native Sweden. She was quickly picked up by both RCA US / UK on her last album and did a full North American headline tour (with LANY as support band), seven shows at SXSW, with great media coverage in both countries including a performance on US TV show “Late Night with Seth Meyers.” In fall 2015 she was chosen as support act for Years & Years’ UK tour.
Tove also performed “Faded” with Alan Walker on UK TV show “Top of The Pops New Years Eve” special in December 2016: https://youtu.be/YGU3FD4bCP4
Her last album, Kiddo, featured singles as “Borderline” and “Ego” and was widely acclaimed by BBC Radio 1, The Line Of Best Fit, Neon Gold, Dazed & Confused, PopJustice, Q Magazine, Sunday Times, FADER Magazine, Billboard and Entertainment Weekly etc.
Tove Styrke quickly became a US/UK press and blog darling. She has done several photo shoots and been featured in great publications such as Interview Magazine, NYLON, W Magazine, Teen Vogue, TIME, InStyle, Rolling Stone, Ladygunn, SPIN, Milk Magazine, Wonderland Magazine, TMRW, and Pigeons and Planes.
“What’s dust to you is gold to me, but we’re just different books to read — where every single chapter is another cliff hanger” rings out in the scintillating pre-chorus, with Au/Ra continuing her penchant for surrealist lyricism. Backed up by a spirited rhythm section and thick, brooding bass-heavy production — “Kicks” is an alternative pop song of the highest order, carefully sprinkled with flecks of bright electronics and intelligent synth work.
Au/Ra clearly feels she’s a little different from her peers. Raised in Antigua after moving there from Ibiza at the age of 5 — she’s no doubt grown up to appreciate the small things in life. Not one to go out “chasing dollar bills” — she instead finds the excitement in her songwriting process — “when my thoughts start to rhyme, goosebumps never lie.”
Speaking on the track, Au/Ra has said: “‘Kicks’ is about accepting uniqueness. I find my thrills when writing songs, listening to good music, being creative or fangirling over a TV series, while somebody else might get a kick out of doing something completely different that feeds their passions. ‘Kicks’ is about being okay with who you are and your differences, and owning that.”
Whilst the minimal, glitchy production of both “Kicks” and her debut “Concrete Jungle” serve as a fitting introduction to Au/Ra’s sound, it’s her love of marrying make-believe with reality and presenting it with infectious pop melodies that will leave listeners hungry for more.
Wildly talented, with an eye for detail — Au/Ra’s career has started phenomenally well. With over 4 million accumulative streams of her debut single “Concrete Jungle,” along with key support from The Line Of Best Fit, Wonderland Magazine, Popjustice and more — she’s got an exciting path ahead of her — with new single “Kicks” sure to be the next important step.